Push Notification Inventory
Push Notification Traffic is cleanest for of Traffic, since the ads are Subscription driven, it provides you access to 100% Real and reliable audience.
Push Notifications 720×480 (icon + image) + 192×192 (icon only) and text sent to opted in users of a publisher’s website.
You need to intelligently choose your message content and ads, to gain traction if running Run of Network Ads on Push Notification Traffic, Because with Network Push Traffic there is high % of generic audience, so it’s important to Run Push Ads with high precision and targeting like website Category Choice, or Keyword Inventory choice wherever applicable.